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Dear Ad Makers, Do Superstars Really Drive Hatchbacks or Wear Sasta Baniyans?
Posted inPOV

Dear Ad Makers, Do Superstars Really Drive Hatchbacks or Wear Sasta Baniyans?

What’s the deal with celebrity endorsements? Do companies really believe that consumers dash out to buy their new car just because Ranveer Singh supposedly uses one? Who really believes a Bollywood superstar would be caught dead driving a modest hatchback?
Posted by Deepak Kaul July 29, 2016
The Celebrity Death Syndrome: Mortality on Our Minds
Posted inBollywood

The Celebrity Death Syndrome: Mortality on Our Minds

Death happens. We ignore it, if we can. When we can’t, as is in the case of celebrities like Sridevi or a loved one, we rush deep into denial, frantically looking for scapegoats to explain the freak occurrence. And then we move on.
Posted by Runjhun Noopur July 2, 2016
Moral Police or Pervert? The Anatomy of an Online Troll
Posted inPOV

Moral Police or Pervert? The Anatomy of an Online Troll

Indian trolls are mostly sanskari or sleazy AF, but instead of squabbling among themselves, they get along just fine. In fact, they are two sides of the same coin, and more often than we know, the moral police turns out to be the pervert.
Posted by Dushyant Shekhawat May 7, 2016
Deepika-Ranveer Ki Shaadi: An Extended Diwali Celebration for Good News-Deprived India
Posted inPOV

Deepika-Ranveer Ki Shaadi: An Extended Diwali Celebration for Good News-Deprived India

Anushka Sharma and Virat Kohli promoted their wedding with a Manyavar ad, Sonam Kapoor ended up marrying Anand Ahuja to promote Veere Di Wedding. So it’s only fair that Deepika and Ranveer get to enjoy their innumerable wedding announcements on Koffee With Karan.
Posted by Kalpak Bhave May 4, 2016
Friendship Cancel with Twitter, Announces Amitabh Bachchan
Posted inPop Culture

Friendship Cancel with Twitter, Announces Amitabh Bachchan

It boggles the mind to think that India’s most adored superstar could be so touchy about something as superficial as a Twitter follower count. But losing those followers seems to have hurt AB more than the Bofors allegations and Nishabd combined.
Posted by Dushyant Shekhawat April 5, 2016
How Low is the Bar Set That Ranveer Singh Gets Labelled Husband of the Century?
Posted inBollywood

How Low is the Bar Set That Ranveer Singh Gets Labelled Husband of the Century?

It’s been only two weeks but we’ve already declared Ranveer Singh the husband of the year/decade/century/millennium. Why exactly? For helping his wife navigate the pallu of her sari at their wedding reception? Or blowing kisses to her in public?
Posted by Sonali Kokra March 27, 2016

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