shopping Archives

How Your Fast Fashion is Slowly Killing the Earth

Our clothes now hardly last us for a year, and yet each piece of machine-made denim sold takes about a hundred litres of water to make. Once the denim loses its grip, it finds a way into our landfills. And that polyester in your jacket takes about 200 years to decompose.

Riddhi K July 16, 2016

Money Matters

Dump the Coupons: Why Discount Culture Needs to Die

There used to be a time when the discount was solely intended to drum up sales in the low season. But today’s “discount-addicted” Indians need to realise that, at some point, we’re going to have to go back to paying the actual price of these products.

Deepak Gopalakrishnan July 6, 2016

Culture

The Diwali Shopathon: When Mothers Bargain Like Pros and Children Become their Personal Coolies

A Diwali preparation is incomplete without a trip to the old city market. In Mumbai, it’s Dadar; in Delhi, it’s Chawri Bazar. This is the time of the year, when every mother across the country trots out their bargaining A-game.

Nihal Bambulkar June 8, 2016

Technology

How a Marathoner Trains for a Shopathon

The online sale is an annual event now, just like the Mumbai Marathon, your marriage anniversary, or the Champions League final. We remember the date, we remember the time, and we know which deals we have to act on.

Arré Bench May 13, 2016