Activists Can’t Stop Climate Change, Only a Good Business Model Can

Activists Can’t Stop Climate Change, Only a Good Business Model Can

With raging bushfires, melting glaciers, and toxic air pollution, our immediate future is looking a lot less like Rivendell and a lot more like Mad Max Fury Road. But along with activists like Greta Thunberg, we need companies to comply. Until someone finds a great way to profit from climate change, it’s unlikely to have the kind of impact we are desperate for.