The Birth of the Braingasm


The Birth of the Braingasm

Illustration: Namaah/ Arré


woman walks into an eerily silent room, takes a seat by a mike near a bed, and begins whispering into a camera in hushed tones. She asks you if you’ve been having trouble falling asleep, as she curls her hair with her fingers. Before waiting for an answer, she picks up a bottle of lotion and begins scratching the outside awkwardly, as if plotting her path to world domination. She assures you that she’ll help you fall asleep (even if you’re at work on a Monday afternoon) and proceeds to make soft, scraping sounds with the various props she has spread around her. At one point, she remembers that she has a candle in her pocket and fumbles around for a match. She then lights the candle very slowly… and this goes on for a while until the video just kind of ends.

At some point during this gem of a video, you’re either going to wonder how the fuck you’ve reached this part of YouTube, or feel a weird tingly sensation down your neck accompanied by a burst of euphoria and contentment. If it’s the former, watch something else, because it’s only going to get worse from here on in. But if you feel that glorious shiver down your spine, congratulations on experiencing your first autonomous sensory meridian response (ASMR).