In the first of our "What's Up With" series, we explore India's fascinating bhabhi-devar relationship. Why is "bhabhi" one of India's most searched porn keywords and what’s behind the popularity of shows like "Bhabhi ji Ghar par Hai"? The answer goes further back in time than you'd imagine.

Whether you're an abla aurat or an unsanskaari naari, your phone on March 8 will be overflowing with Women's Day discount SMSes. Your DMs (as always) will be overflowing with misogyny.

There are two sides to every coin, and now it's time to choose your side. Watch Episode 1 of A.I.SHA Season 3, presented by Palo Alto Networks, in association with A.I Partner Microsoft Ruuh, only on arre.co.in, the Arré app and MX Player. Click here to chat with Ruuh. Want to meet the cast? Answer an episode-related question here #BreakTheBeard

There are five stages to debugging: denial, anger, bargaining, depression, and acceptance. Watch Episode 2 of A.I.SHA Season 3, presented by Palo Alto Networks, in association with AI Partner Microsoft Ruuh, only on arre.co.in, the Arré app, and MX Player. Click here to chat with Ruuh. Want to meet the cast? Answer an episode-related question here #BreakTheBeard

Sam’s life is spinning out of control. Not only has Kriti developed feelings for Sid but Siddhu also threatens him about A.I.SHA. Will Sam be able to keep A.I.SHA safe?

The creator and his creation will exchange places. Watch the season finale of #AISHASeason3, presented by Palo Alto Networks, in association with A.I Partner Microsoft Ruuh, only on arre.co.in, the Arré app and MX Player. Click here to chat with Ruuh. #BreakTheBeard

When humans were created, God left behind an instruction manual. I had no instruction manual. Watch Episode 3 of A.I.SHA Season 3, presented by Palo Alto Networks, in association with AI Partner Microsoft Ruuh, only on arre.co.in, the Arré app, and MX Player. Click here to chat with Ruuh. Want to meet the cast? Answer an episode-related question here #BreakTheBeard

Sam, the genius app developer is secretly building his own perfect A.I app. What happens when Sid, his boss from hell, finds out?

I'm not the programme anymore, you are. Watch Episode 4 of A.I.SHA Season 3, presented by Palo Alto Networks, in association with AI Partner Microsoft Ruuh, only on arre.co.in, the Arré app, and MX Player. Click here to chat with Ruuh. Want to meet the cast? Answer an episode-related question here #BreakTheBeard

It's no secret that Indians have long been smitten by the humble navel. But in the age of internet porn, why are navels still so titillating? And exactly how did this unique obsession begin?

Our ambitions drive us, sometimes they drive you crazy. Watch Episode 5 of A.I.SHA Season 3, presented by Palo Alto Networks, in association with AI Partner Microsoft Ruuh, only on arre.co.in, the Arré app, and MX Player. Click here to chat with Ruuh. Want to meet the cast? Answer an episode-related question here #BreakTheBeard

Rani ko maarne ke liye pyada hi kaafi hota hai. Watch Episode 5 of A.I.SHA My Virtual Girlfriend Season 2.

It’s Spandan’s first ever client presentation with Rati. Will his experience be a memorable one?

Why is A.I.SHA messing with Sam? Watch Episode 5 of A.I.SHA My Virtual Girlfriend to find out.

“Coat ka asteen jitna bada hoga, saanpo ke chipne ke liye jagah bhi utni zyaada hogi.” Kaun hai Dilawar Rana ke asteen ka saanp? Find out in Episode 4 of Digene presents Official CEOgiri in association with BankBazaar and Dabur Red Gel.

The next world war will be fought on the internet. Pick your side. Watch Episode 1 of A.I.SHA My Virtual Girlfriend Season 2.

Arré Ho Ja Re-Gender, India’s first-ever reality show based on a social experiment that explores the relationship between the sexes.

Rati has cheated Dilawar, she has stolen all his clients. Desperate, he turns to Mallika for help. Magar kaun hai yeh Mallika? Find out in Episode 2 of Digene presents Official CEOgiri in association with BankBazaar and Dabur Red Gel. Watch Episode 3 first on www.arre.co.in and the Arré App on Mar 26

“When you’re falling off a cliff, it doesn’t matter whether you land on your face or your ass!” Dilawar Rana aka D is in deep trouble. Episode 1 of Digene presents #OfficialCEOgiri in association with BankBazaar.com and Dabur Red Gel streaming now. Be the first to watch Episode 2 live only on www.arre.co.in & the Arré App here: https://goo.gl/ZjQjdQ

Sid, Sam or A.I.SHA, who is going to win this game? Watch the season finale of A.I.SHA My Virtual Girlfriend.

Watch Episode 5 of OnePlus India presents Official Chukyagiri in association with Nissin Cup Noodles here.

Just as things get better for Spandan at work, his personal life takes a turn for the worse. Spandan has to make a critical choice. What will it be?

The team of Tathaastu, a start-up that promises to fulfill all your craziest wishes, is investigating who stole Taimur's priceless potty seat. Watch Episode 1 of #Tathaastu now on Arre.co.in, the Arré App, and MX Player.

#MovingOut Reva is at her new home. Check out the fifth episode of MOT marathi fictional #WebSeries.

"I don't think hum logon ko iss baat se farak padna chahiye ke log humare baare mein kya sochte hai. What’s more important is what we think about ourselves." Has Dilawar Rana finally saved Analog? Find out in the season finale of Official CEOgiri.

Kyunki aaj #KissDay hai, Fitoor Mishra kehta hai ki jisse yeh chumbhan pasand nahin woh saala gadha hai! #BestKissEver

There is war on the horizon and someone's not going to be here to see it.

Binge Watch Season 1 of A.I.SHA My Virtual Girlfriend - Now In Telugu

While Kirti's next task is of a salesperson, Jackie as Jacqueline goes to a speed dating event.

While Spandan tries to settle in the office, he slowly begins to get trapped in its politics.