“Siri, Am I in a Manipulative Relationship with Apple?” Why We’re Enjoying the Decline in iPhone Sales

Technology

“Siri, Am I in a Manipulative Relationship with Apple?” Why We’re Enjoying the Decline in iPhone Sales

Illustration: Shruti Yatam

W

ho doesn’t remember the first time they bought an iPhone? You peeled off the delicate cellophane skin and held the top of the box with one hand, allowing gravity to overcome suction as the bottom gently glided itself free into your other hand. An intoxicating aroma filled your nostrils; the scent of high-end electronics mingled with the submission of low-cost labour. The intensity of the surrounding light as its reflection flashed across the pristine, untouched screen let you know you had arrived. For a moment, you forgot the dull pain on your left side from the kidney you had to give up in exchange for the device back at the iStore.

The betrayal we have all felt in being beholden to Apple products has built up gradually. Like an ill-advised high-school crush, we have allowed Apple to set its terms, while offering us very little in the bargain. Each time a friend or relative has suggested that maybe we were being taken for a ride, we brushed it off as mere jealous Android rants. After all, who can deny that something so shiny and flawless shouldn’t command a premium?

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