“Sir, Jio Nahi Chal Raha”: How Worried Should We Be About India’s Telecom Sector?

Technology

“Sir, Jio Nahi Chal Raha”: How Worried Should We Be About India’s Telecom Sector?

Illustration: Shruti Yatam

W

e’ve lived through some dynamic times these past two decades. From the screeching, scraping agony of the 56Kbps modems, we now pluck Wi-Fi signals from thin air. Data now flows freely from nearly every outlet, as unlimited plans become more common with each passing month. No one tries to change the topic when you ask for their Wi-Fi password anymore.

As consumers we’ve visually experienced the telecom evolution through the media. We watched as Hutchinson (now Vodafone) took a questionably bred canine and turned it into a national icon, resulting in a breeding frenzy for pugs. We giggled as ZooZoos announced the arrival of 3G in India. We prayed for mercy under the angst-ridden rants of the Airtel girl, and later watched befuddled as she calmed down between the overs of subsequent cricket matches. With each ad campaign, we were a little more spoilt, a little more aware of how much there was on offer.

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