The New iPhone 12 Has Already Managed to Piss Off People. How Does Apple Do It Every Single Time?


The New iPhone 12 Has Already Managed to Piss Off People. How Does Apple Do It Every Single Time?

Illustration: Robin Chakraborty

Each year, Apple announces its latest model for the iPhone, and buyers worldwide wait eagerly for it to be unveiled. Yesterday, during the launch event, the new iPhone 12 was introduced to the world. Apple announced four variants: iPhone 12, iPhone 12 Mini, iPhone 12 Pro, and iPhone 12 Max. These phones are all equipped with 5G and are priced between ₹69,900 and ₹129,000.

Despite the astronomical costs, the greatest talking point about the new phones wasn’t what Apple had decided to include, but what it had chosen to leave out. Much to people’s dismay, Apple announced that the new iPhone 12 would not be sold with the charger and headphones included in the box.

During the launch event, Apple stated their commitment to a vision of “net zero climate impact” by 2030. While a noble pursuit, it appears that at least part of the cost of Apple achieving that goal will have to be borne by their customers, as Apple is leaving out the charger and headphones from the iPhone 12 in a bid to reduce e-waste. This means buyers will have to either prolong the life of their older chargers, or shell out for a new one after buying the iPhone. And they aren’t happy about it.

Apple has a great reputation for innovation in the field of consumer technology, but this is one new approach that hasn’t been popular. Reactions to the announcement during the virtual launch event show how people are put off by the charger being left out while the price remains sky-high.

Some joked that Apple’s habit of reducing items sold alongside their product would eventually end in the company offering only an empty box to customers.

People worldwide reacted to the announcement with scepticism, venturing that Apple was motivated at least as much by profit margins as by concern for the environment while holding back a component as essential as a phone charger.

Only time will tell whether the iPhone’s worth as a status symbol will overcome the inconvenience of having to buy a separate charger. The new iPhones will be available in India from the end of the month.