Scientific Progress Goes Moo

Social Commentary

Scientific Progress Goes Moo

Illustration: Sushant Ahire


his past Sunday, over 200 people outside the liberal Twitter/Facebook bubble came together at Pune’s ISKCON Temple on Katraj road to celebrate the magnificence of gau mata. The temple, whose enormous buildings and lush gardens stand amidst the backdrop of the Western Ghats, looked especially pretty under the July post-rain haze with cool gusts spaced out by the minute, providing a sanguine vibe to this Gau Vigyan Parishad.

The crowd consisted mostly of old men wearing kurta pyjamas, but had its fair share of kids rocking gigantic beige teekas that covered the entirety of their tiny temples. The enthusiastic youngsters were running around the stalls set up to promote desi gau-related products: ghee, milk powder, gomutra, essence of gomutra, and all other things gau. A massive screen to the left of the stage was set up for presentations, allowing speakers with official titles like “Cow Protector”, “Director, Gau Seva”, “Director, Go-char Vikas Board” to come on stage and enthral the eager crowds, who were armed with their smartphones and teekas, ready to go viral.