Why Self-Love and “Main Apni Favourite Hoon” Should Die

Social Commentary

Why Self-Love and “Main Apni Favourite Hoon” Should Die

Illustration: Shruti Yatam

W

hen Kareena Kapoor’s Geet cheerfully declared “Main apni favourite hoon,” in Jab We Met, she had no idea that it would become the definitive catchphrase to come out of Bollywood in 2007. We didn’t either, because there was an abundance of better films that year, including Chak De India and Taare Zameen Par. But those four words seemed to carry with it a sense of prophecy for young millennials.

Most women I knew at the time took to the catchphrase like honey to bread.  Whoever I met, they ended almost every other moment of self-doubt or critique with the same pronouncement, even those that were unsolicited. Soon, men joined the roster and it was #SelfLove all the way.

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