By Arré Bench Jul. 14, 2020
An Instagram account, Diet Sabya, has posted an anonymous account of the toxic work culture at beauty start-up Nykaa. It alleges that an unnamed Chief Experience Officer at Nykaa made “rape jokes as common banter”, made fun of an employee’s mental health, and bullied co-workers.
Nykaa is one of India’s most successful start-up stories. The cosmetics and lifestyle e-commerce brand has been shipping products to customers across the country since its founding in 2012. But on Monday, the beauty-focussed brand was the subject of some ugly allegations. An Instagram account, Diet Sabya, known for its coverage of unethical practises like plagiarism in India’s fashion and entertainment industry, posted six stories that, if true, expose a toxic culture at Nykaa’s workplace.