Digital Prophet or Chief Cheerleader? How Corporate Bull$hit Dictates Our Designations

Social Commentary

Digital Prophet or Chief Cheerleader? How Corporate Bull$hit Dictates Our Designations

Illustration: Robin Chakraborty

T

he 21st century has given us the iconic four-word question – “What do you do?” – the answer to which will decide the respect, time, and attention you shall receive in this world.  Single words born out of passion are your best bet: astronaut, writer, lawyer, painter, doctor. (Of course, jobs born out of lack of opportunities are also defined by a single word: plumber, electrician, maid, barber.) Jobs born out of compulsion are often described in two words: mechanical engineer, chartered accountant, company secretary, pradhan sevak.

But as we slipped into the new decade, a new breed of more ambiguous job titles was invented: Social Media Tools Analyser. Chief Disruptor. Customer Delighter. Change Catalyst. (Of what, may I ask?) Who are these people and what do they really do?  

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