How to Survive in an Age of Multiplying Desires and Zero Ambition

Social Commentary

How to Survive in an Age of Multiplying Desires and Zero Ambition

Illustration: Akshita Monga

A

few years ago, if I couldn’t remember something – say a name of a café I visited on my trip to Jaisalmer – I quickly googled it, got my answer, and moved on. It satiated my immediate curiosity and that was that. Today, I am scared to Google anything. Because along with the search come stamp ads, click-through banners, sponsored posts, and whatnot. And they haunt me in the form of an offer – be it on tickets, clothes, shoes, accessories, or cuisine. Relentlessly urging, pushing, and pestering me to buy something or the other.

I recently changed my WhatsApp status to “Hey there! WhatsApp is using me”. Friends were amused, family was confused, but nobody saw the point. The point being this: We aren’t the consumers anymore, we are the products. They’re selling us to others. Those they sell us to, sell back to us and know more about us, thus making buying and selling an infinite loop. It’s like the game we played in our childhood days – pass it on, no returns – taken to a whole new level.

READ MORE

Comments