Discounts on Burgers for Air Strike: How to Commodify India-Pakistan Tensions

Social Commentary

Discounts on Burgers for Air Strike: How to Commodify India-Pakistan Tensions

Illustration: Akshita Monga

I

t has been a hard few days to respond to, a hard few days to make sense of. The web is a clutter of theories, summaries, projections and in some cases confirmations of this or that; each ringing with a sense of fear, despair and diplomatic uncertainty. Lives are on the line, and with them individual and collective futures. In the middle of all this, you receive messages from a burger company offering discounts on the occasion of “Surgical Strike 2”.

Naturally, it is infuriating. Drumming passions or celebrating exchanges in war accords the armed forces no help, especially if it is done with the gross insensitivity of furthering businesses or making profits.

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