Arm Yourself for the Airpocalypse

Social Commentary

Arm Yourself for the Airpocalypse

Illustration: Juergen Dsouza/ Arré


eople of Delhi have been waking up to apocalyptic levels of smoke for the last few years now. Despite several anti-cracker drives and words like “beyond severe” being thrown about in almost every news report, the pollution levels have somehow managed to be two times higher than last year. The entire city is basically chain-smoking the day away.

Turns out desperate times call for desperate capitalism – at least that’s what this one company from Canada thinks. The start-up, which began offering it’s product as a joke on e-Bay, and went on to tour China, has now found it fitting to extend a punchline to Delhi.