News Weed: BJP Ties Up with Facebook to Date Karnataka Youth

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News Weed: BJP Ties Up with Facebook to Date Karnataka Youth

Illustration: Juergen D

S

an Francisco/Bengaluru, May 4: In an attempt to create “meaningful relationships” with voters ahead of the Karnataka elections, the BJP has tied up with Facebook to launch a dating app, a source told News Weed. With the assembly polls only days away, the BJP has been desperate to one-up the incumbent Congress, confirmed the source, who wore a Nehru jacket and a Gandhi cap.

The app uses a simple algorithm to determine user preferences that can lead to meaningful relationships. By getting users to tell them whether they prefer Marvel or DC, chocolate or vanilla, Sri Ram Sene or having a beer, the BJP can tailor their approach to different demographics. The BJP, in an ongoing quest to establish itself as the party that prefers feels over facts, also aims to cater to the varied emotional needs of potential voters.

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