By Arré Bench Mar. 14, 2018
In an unprecedented move, a start-up aimed at sending Aadhar deadline SMSes to banks and telcos was able to raise over ₹1000 crore within a day of being announced. The funding comes from the citizens of India who have all made voluntary donations.
umbai, Mar 14: Fed up of receiving constant SMSes to link his Aadhaar card with his bank accounts and SIM card, Mumbai-based techie Hardisk Datawala announced a unique initiative. Datawala, a research consultant by day, took up the noble cause of channelling people’s anger by announcing Tap2Annoy. It is a start-up aimed at sending multiple SMSes every day to banks and telecom companies, informing them that the Aadhaar deadline has been infinitely extended.
In an unprecedented move, the start-up was able to raise over ₹1000 crore within a day of being announced. The funding comes from the citizens of India who have all made voluntary donations of small denominations.
“People were angry after being bombarded with ominous messages with the fake deadline,” Hardisk Datawala, Global Chairman of Tap2Annoy, told News Weed. “Many complained that they received more messages from Airtel than their girlfriends.” Datawala cited his own example: Every time the LED would blink, he’d think it was a new Tinder match, only to find yet another message about linking Aadhaar. “It was time these companies got a taste of their own medicine. We will send them 50 messages every single day, for the rest of their lives, telling them that the deadline has been indefinitely extended,” he added.
At a glitzy event held at a Juhu five-star hotel, Chief Strategist MBA D’Souza laid out the long-term plans for investors. “We’re going to make the app available on both Android and iOS. It’ll just have one big red button that says ‘ANNOY’. Every time you tap it, messages will go out to employees of banks and major telecom companies. You can only ANNOY 30 times a day in the free version.”
The start-up has teamed up with telecom companies like Docomo, BSNL, MTNL for cheap SMS packs as these companies have found themselves in the dumps ever since Jio launched their services.
“With the premium version, available for a nominal fee of ₹25 a month, one gets unlimited opportunities to ANNOY. You can also customise the SMS. There’s a bonus feature where you can also send these messages to politicians and Rakhi Sawant,” added MBA D’Souza. He received a thunderous applause from the audience.
The start-up has teamed up with telecom companies like Docomo, BSNL, MTNL for cheap SMS packs as these companies have found themselves in the dumps ever since Jio launched their services. Not only has it proved to be a breather for these companies who have seen their customer base fall to single-digit numbers, it has also helped Tap2Annoy in getting attractive SMS packs that are economically viable.
“I don’t care about their business model and whether it is profitable, I just hope these banks and telcos feel the kind of wrath that we citizens felt over the last year. With every SMS they receive, I hope a part of their soul dies,” said a local shopkeeper Ravi, who had donated ₹100 for the project.
At the time of going to press, D’Souza and Datawala were preparing a presentation on “A Direct Line to the Consumer’s Heart: The Secret to Successful Crowdsourcing” for the upcoming TEDx Titwala.