Dear Ad Makers, Do Superstars Really Drive Hatchbacks or Wear Sasta Baniyans?

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Dear Ad Makers, Do Superstars Really Drive Hatchbacks or Wear Sasta Baniyans?

Illustration: Shruti Yatam

D

uring the ongoing India-England Test series, the biggest surprise didn’t come in the form of upsets suffered by Kohli and Co, but the ad breaks between overs. If your remote is broken, and you’re too lazy to get up and change the channel manually during advertisements, you might have caught a glimpse of Ranveer Singh trying to peddle the new Maruti Suzuki Ciaz. As usual, he’s looking coiffed and smug, wearing a seizure-inducing blazer and an expression that says, “From the amount these idiots are paying me, I can buy myself another Aston Martin. This time I’ll get it in mauve to match the colour of my next tux.”

If you actually believe Ranveer would be caught dead in a Maruti, let alone being alive and well and enjoying a simulated drive in a mid-range sedan, it’s time to take off your rose-tinted shades. The last time I went to buy a car (which was 10 years ago and is a once-in-a-decade event for most of us), I wasn’t thinking about Shah Rukh in a Hyundai or Arvind Kejriwal in a Wagon R. What I was thinking about was the down payment, number of EMIs, mileage, maintenance costs. And of course free servicing, insurance waiver, and complimentary perks. Even free seat covers, key chains, and a twig of air purifier are enough to please the middle-class man.  

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