YouTube vs TikTok: Why Was Carry Minati’s “Popular” Roast Deleted?

Pop Culture

YouTube vs TikTok: Why Was Carry Minati’s “Popular” Roast Deleted?

Illustration: Reynold Mascarenhas

Social media is a source for infinite drama on a regular day, so when influencers get in on the action, that drama becomes supersized. One of India’s most popular YouTubers, Carry Minati (real name Ajey Nagar), is at the heart of the latest controversy after his most successful video, a roast of TikTok and the people who use it, was taken down by YouTube for violating its “terms of service”.  Nagar has a following of over 16 million on his YouTube channel, so the takedown was met with a wave of outrage from his fans.

Nagar, who describes himself as a comedian, gamer, and rapper on his YouTube channel, has a popular series of roast videos where he picks a subject and mockingly tears into it. In online circles, a debate over YouTube vs TikTok had been brewing for weeks, before Nagar released his video titled “YouTube vs TikTok: The End”, where he goes after a popular TikToker called Amir Siddiqui. The video was Nagar’s most successful on the platform, breaking many Indian YouTube records. The video garnered 7 million views and doubled his subscriber base in a week.

Siddiqui responded with another video, alleging that the TikTok community was the victim of cyberbullying from popular YouTubers. Perhaps it was this allegation that prompted YouTube to take down Nagar’s video, or perhaps even the multiple slurs he used in his roast, including some that were discriminatory toward the LGBTQ community. Whatever the inciting factor may have been, the end result was that Nagar’s most popular video on YouTube was scrubbed from the platform. And now, his fans are up in arms, demanding #JusticeforCarry.

While there was genuine outrage, many also saw the funny side and treated the entire episode as fodder for memes.

YouTube vs TikTok or Carry Minati vs Amir Siddiqui isn’t the most pressing issue in a country in the middle of a lockdown and a pandemic, but for their fans, this feud supersedes such petty distractions.