TikTok: One Person’s Cringe Is Another One’s Cool

Pop Culture

TikTok: One Person’s Cringe Is Another One’s Cool

Illustration: Akshita Monga


veryone has seen a TikTok video, even if you have never heard about the video-sharing and Karaoke app and don’t know what it is. In that sense, it’s a bit like GST – it doesn’t matter whether you understand it, and there is no way to escape it. And it has hit the online world like a tsunami.

Remember that friend from college who posts Instagram videos, lip-syncing to famous Bollywood dialogues and songs? The ones where you watch and go “Why?” That is probably a TikTok video. If you’re wondering “Hang on, isn’t that Musical.ly?”, congratulations, you’re catching up. Musical.ly was acquired by the Chinese company ByteDance in November 2017 and they merged it with their app TikTok in August this year. TikTok has exploded worldwide and has more users than Reddit, Twitter, Skype, Snapchat, and LinkedIn. I don’t know what’s more surprising, that TikTok has gotten so popular so quickly, or that a Chinese product has lasted more than ten days.