How Ralph Breaks the Internet Highlights the Hidden Costs of Social Media Popularity

Pop Culture

How Ralph Breaks the Internet Highlights the Hidden Costs of Social Media Popularity

Illustration: Arati Gujar

W

hat would you do if your best friend needed help and the only way to help them was to go viral on social media? Would you be willing to embarrass yourself to become the laughing stock of the interwebz? Or would you give up on them because you’re aware that popularity on social media comes with terms and conditions? Admittedly, I would’ve chickened out. But the amicable Ralph displays his selflessness by deciding to help his friend at a great personal cost in Ralph Breaks the Internet.

In the impressive sequel to the 2012 Oscar-nominated Wreck-It Ralph – Ralph (John C Reilly) and Vanellope (Sarah Silverman) – travel to the magnificent depths of the internet to purchase a “steering wheel” that Mr Litwak needs to restart Sugar Rush, a popular video game in his arcade. And while the film surprises us with a series of exceptional cameos, which include Disney Princesses and new strong female characters like Shank (Gal Gadot) and Yesss (Taraji P Henson), the most interesting takeaway from this animated offering, is in its commentary on the consequences of internet fame.

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