Keeping Up With (and Losing Count of) the Kardashians

Pop Culture

Keeping Up With (and Losing Count of) the Kardashians

Illustration: Shruti Yatam


hile all of India lost its marbles over one batch of 19-year-olds who lifted an ICC World Cup, another 20-year-old halfway across the world broke the internet by simply carrying her pregnancy to term. With the thunder that achievement created, the only way you would have missed Kylie Jenner’s pregnancy announcement would have been if you were in the midst of an online detox.

The scion of Kim Kardashian’s infamous clan released an 11-minute brand AV letting the world know she had accomplished a feat women have been acing since the dawn of humanity – giving birth to a baby. Here’s a word to the wise – despite the home-movie aesthetic of the footage, make no mistake about this being anything other than a corporate film.