Statues Are to 2019, What Shauchalayas Were to 2014

Politics

Statues Are to 2019, What Shauchalayas Were to 2014

Illustration: Shruti Yatam

T

he year is 2014 – a dark time, where monuments were branded anti-national because of their (Islamic) heritage and toilets were harder to spot in the country than vikas. It would take something special to pull India out of its rut and set it hurtling down the path to the future. Empty political promises would no longer be enough. What was needed was purpose. A goal, a mission, an abhiyan.

The Swachh Bharat Abhiyan was the BJP’s meal-ticket at a time when it needed one the most. Officially inaugurated by PM Modi on October 2, 2014, the movement neatly aligned the ruling party’s ideology with that of the Father of the Nation: Genius thinking, with a viable payoff.

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