Blockbuster Politics: How the BJP Cashes in on Bollywood’s Popularity and Why Congress Fails

Politics

Blockbuster Politics: How the BJP Cashes in on Bollywood’s Popularity and Why Congress Fails

Illustration: Arati Gujar

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n a 2011 interview, the cricket commentator Harsha Bhogle told a reporter, “Sports teaches us there is always a second innings in life.” Bhogle, if he follows politics, would perhaps agree that this second inning is best played in the underwhelming annals of the many parties that constitute Indian politics – especially, and of late the BJP.

The news of former actress Isha Koppikar of the Kya Kool Hai Hum and Krishna Cottage fame joining the BJP points to the party’s capacity to attract has-beens, obsolete specimens from the world of showbiz. People who seem primed to repeat the modest success of their previous careers, all for the possibility of a little momentum that their antique stardom can be mined for. That said, the BJP’s ability to coax former celebrities into starting these new innings’ (Koppikar is 42 by the way) that they might retire into, only reflects poorly on the Congress’ ability to not.  

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