Farewell, Alyque Padamsee, the Original Mad Man of Mumbai

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Farewell, Alyque Padamsee, the Original Mad Man of Mumbai

Illustration: Akshita Monga

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titan of the Mumbai ad world is no more. Back in the 70s, 80s, and 90s, Alyque Padamsee lived the Mad Men life, epitomising the crazy, eccentric genius — you could call him the masala version of Don Draper. This was a man who essayed some memorable movie characters (he famously played Muhammad Ali Jinnah in Richard Attenborough’s Gandhi), masterminded mega-hit musicals and theatrical productions, was a Padma Shri award-winner… and just happened to be a high-profile ad man too.

In erstwhile Bombay, when personality cults were the order of the day, it was an era when legends ruled. Even more than a reputed agency, copywriters and visualisers sought out mentors to shape our careers. Which rookie trainee wouldn’t want to learn a thing or two from the greats?

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