{"id":6501,"date":"2016-06-18T09:09:20","date_gmt":"2016-06-18T03:39:20","guid":{"rendered":"http:\/\/13.201.39.237\/?p=6501"},"modified":"2026-07-17T22:13:25","modified_gmt":"2026-07-17T16:43:25","slug":"covid-19-lockdown-social-media-new-normal","status":"publish","type":"post","link":"https:\/\/www.arre.co.in\/?p=6501","title":{"rendered":"Thanks to Covid-19 Lockdown, Jhadoo-Pocha Videos Are Instagram&#8217;s New Normal &#038; &#8220;Work From Home&#8221; is Finally a Reality"},"content":{"rendered":"\n<span class=\"dropcap\">H<\/span>ere, you heard it first: <a href=\"https:\/\/www.arre.co.in\/coronavirus\/lockdown-lessons-is-our-wasteful-generation-of-plenty-finally-learning-to-ration\/\">Lockdown<\/a> sucks. No two ways about it. It\u2019s hard for someone like me, and I hate people in general and don\u2019t ever want to go out. So I can\u2019t even comprehend the mental toll it\u2019s taking on extroverts. It\u2019s particularly bad for those who\u2019re locked down with family \u2013 a group of people with whom you haven\u2019t had to spend 48 continuous hours in a Bombay-size apartment in\u00a0years\u00a0now.\n\nStill, I am a positive sort. I believe there are a few silver linings, even for those of us wracked by <a href=\"https:\/\/www.arre.co.in\/health\/mental-health-permanent-anxiety\/\">anxiety<\/a>. (Positive sunshine-and-rainbows people who think \u201cless pollution\u201d and \u201cbeing closer to family\u201d are the silver linings, please stop reading immediately.) First of all, social media is suddenly a level-playing field. Until this lockdown began, for years, my Insta feed was filled with people way cooler than me. They were travelling through Capri or Norway, drinking local wine and getting tans. They were celebrating their birthdays at Aer, attending \u20b94,000 cooking classes, and doing weekday brunches in Bombay. Meanwhile, I was telling myself that I\u2019m \u201cliving vicariously\u201d through them when I was actually just miserable about eating <a href=\"https:\/\/www.arre.co.in\/grub\/khichdi-national-food-harsimrat-kaur-badal\/\">khichdi<\/a> for the second time this week.\n\nNow, however, you\u2019re on my turf, bitches. And you\u2019re all *just as basic* as I am. You have the same <a href=\"https:\/\/www.arre.co.in\/social-commentary\/commodification-social-media-brand\/\">social media<\/a> tools: sunsets from your window, being able to cook a fancy meal once a week (sweating profusely while you do so), and\u00a0exactly one marketable hobby. You\u2019re going to use Instagram to make \u201crelatable staying-at-home content\u201d suddenly?\u00a0Well, well, well, how the turntables&#8230;\n\n<img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/13.201.39.237\/wp-content\/uploads\/2026\/07\/1587135682.png\" alt=\"\" width=\"500\" height=\"280\" class=\"alignnone size-medium wp-image-62443\" \/>\n\nThe coolest and hottest among us are now sans <a href=\"https:\/\/www.arre.co.in\/doodle\/super-30-hritik-roshan-movie-anand-kumar-teacher\/\">makeup<\/a>, sans bodycon dresses, doing yoga on a mat at home and eating dal-rice because in a pandemic there\u2019s no galangal and kaffir lime to make traditional Tom Yum soup. Game, set, match. Now there is no way for anyone to be jealous of anyone, because everyone is being pushed by their moms to clean their closets. Oh wow you have a walk-in closet? Joke\u2019s on you, boss, cuz that\u2019s gonna take longer.\n\nSecondly, in this atmosphere of general world-weariness and with nothing left to prove, I\u2019m able to let myself go. Until now, if there was ever a whole month when I didn\u2019t wax my armpits, work out, or wear decent clothes, I\u2019d have to take a hard look at myself and consider whether I need a <a href=\"https:\/\/www.arre.co.in\/health\/depression-middle-class-diagnosis\/\">therapist<\/a>.\n\nNow my gym is closed, I have no social plans and I only leave the house to buy vegetables. And why would I <a href=\"https:\/\/www.arre.co.in\/people\/mumbai-allahabad-india-beauty-parlours-salon-feminism-safe-space-female-bonding\/\">wax my armpits<\/a> if no one\u2019s looking at them and judging me, anyway? The mental stress of a pandemic means that I can lean in to every self-indulgent impulse I have, whether it\u2019s eating two bags of chips in one sitting, buying makeup that I already know I\u2019ll never wear, or waking up at noon only because I want to eat.\n\nIf you want to consider what your life would be like, stripped of all social and economic rules, this is it. Always wondered if you could someday pack up and move to a cabin in the hills and never come back? Now\u2019s your chance to find out.\n\nAs we take a step back from <a href=\"https:\/\/www.arre.co.in\/features\/dear-mens-grooming-brands-when-will-the-macho-ad-guy-finally-man-up\/\">grooming<\/a>, our workplaces are finally taking a breather as well. Until now, every organisation has had a \u201cwork from home policy\u201d but this policy is as theoretical as their prevention of sexual harassment policy: which is to say that it sounds great on paper but it doesn\u2019t work, and the reason it doesn\u2019t work is usually because of\u2026 Senior Management.\n\n<blockquote class=\"quote--center\"><p>The mental stress of a pandemic means that I can lean in to every self-indulgent impulse I have.<\/p><\/blockquote> \n\nSenior Management, who are in their fifties and sixties now, believe that if you\u2019re at home, you can\u2019t possibly be working. So on the odd occasion that you\u2019d choose to <a href=\"https:\/\/www.arre.co.in\/features\/work-from-home-how-to-crack-the-perfect-work-life-balance-formula\/\">work from home<\/a>, they\u2019d call you six times a day to check in on whether they can hear you partying or not. God forbid if they call you on a WFH day when you\u2019ve stepped out to buy yourself a coffee from under your building or a bag of potatoes from the corner store. The Senior Management Boomer\u2019s first assumption is, \u201cYou\u2019re in Lonavala, aren\u2019t you?\u201d Thanks to all offices being closed, they\u2019re discovering that a one-hour meeting is actually a 15-minute call. Shocking, I\u2019m sure.\n\nAnd then there are the pandemic\u2019s bragging rights.\n\nAs they never tire of telling us, our <a href=\"https:\/\/www.arre.co.in\/modern-family\/benefits-parents-relationship-divorce\/\">parents<\/a> started out with nothing, studied under a street light, crossed a river and wrestled tigers to get to school, built careers, purchased homes, raised families by the time they were our age. Well, finally you have something to use as leverage over your kids.\n\nIn 2035, when your <a href=\"https:\/\/www.arre.co.in\/pov\/study-abroad-moving-out-new-city\/\">teenager<\/a> is being a completely ungrateful little shit, you can let loose with the whole spiel (and embellish as you wish). \u201cWe lived through a global pandemic in 2020, Siyona, what have you done?\u201d \u201cEverything is handed to you on a platter, Kiara, mum and dad survived for a month on nothing except dal and boiled rice.\u201d \u201cStop complaining about career opportunities Arhaan, you haven\u2019t lived through two recessions, have you?\u201d (I know the jury is out on whether we live through this to have children, but we\u2019re being positive here.)\n\nAnd finally, as everyone pauses work a few times a day to chop vegetables, take out the trash or do <a href=\"https:\/\/www.arre.co.in\/gender\/india-good-boys-parents-girls\/\">jhadoo-pocha<\/a> in their homes, a new entertaining subculture has presented itself: Privileged Bombay-Delhi folks finding it\u00a0hilarious\u00a0that they\u2019re actually having to do their own housework. All of their Insta stories are accompanied by a caption which roughly translates to, \u201cHahaha look at me failing at <insert chore> lololol\u201d, a fascinating insight into exactly how exceptional they think it is to be doing things around your own house.\n\nThe great thing about doing your own <a href=\"https:\/\/www.arre.co.in\/coronavirus\/wash-your-hands-but-please-turn-off-the-tap-water-crisis-coronavirus\/\">laundry<\/a>, ironing, groceries, cleaning, cooking and dusting is that I\u2019m hoping it changes us privileged mofos in some small way. If you\u2019re forced to wait 20 minutes in the Nature\u2019s Basket queue just to battle it out with another 30 connoisseurs of imported Norwegian salmon, maybe you\u2019ll just buy chicken from the local store. Once you realise that the amount of bartan generated by your six-course \u201cLebanese night\u201d is\u00a0off the charts, you\u2019ll swiftly see the many, many benefits of a sandwich. And maybe, just maybe, it will mean more respect for those who do all this work for you, so you can, I dunno, holiday in Capri. And that isn\u2019t such a bad thing.\n","protected":false},"excerpt":{"rendered":"<p>The lockdown has a few silver linings. First, Insta is a level-playing field and I find that the people who celebrated birthdays at Aer are just as basic as I am. Then, I no longer have to wax my armpits, and I have nothing left to prove.<\/p>\n","protected":false},"author":263,"featured_media":6504,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10108],"tags":[],"class_list":["post-6501","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-coronavirus"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Thanks to Covid-19 Lockdown, Jhadoo-Pocha Videos Are Instagram&#039;s New Normal &amp; &quot;Work From Home&quot; is Finally a Reality<\/title>\n<meta name=\"description\" content=\"The lockdown has a few silver linings. First, Insta is a level-playing field and I find that the people who celebrated birthdays at Aer are just as basic as I am. Then, I no longer have to wax my armpits, and I have nothing left to prove.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/13.201.39.237\/?p=6501\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Thanks to Covid-19 Lockdown, Jhadoo-Pocha Videos Are Instagram&#039;s New Normal &amp; &quot;Work From Home&quot; is Finally a Reality\" \/>\n<meta property=\"og:description\" content=\"The lockdown has a few silver linings. First, Insta is a level-playing field and I find that the people who celebrated birthdays at Aer are just as basic as I am. 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