{"id":2714,"date":"2016-07-29T15:12:41","date_gmt":"2016-07-29T09:42:41","guid":{"rendered":"http:\/\/13.201.39.237\/?p=2714"},"modified":"2016-07-29T15:12:41","modified_gmt":"2016-07-29T09:42:41","slug":"insensitive-tweet-chef-atul-kochhar","status":"publish","type":"post","link":"https:\/\/www.arre.co.in\/?p=2714","title":{"rendered":"A Tweet Can Burn Your Career to a Crisp. Ask Chef Atul Kochhar"},"content":{"rendered":"\n

Y<\/span>esterday, Michelin-starred gastro god Atul Kochhar, the first ever Indian chef to receive that honour put his foot in his mouth when he called <\/p>Priyanka Chopra<\/span><\/a> out on Twitter. ICYMI, Kochhar told Piggy Chops off after she apologised for an episode of <\/span>Quantico<\/span><\/i><\/a> that depicted Hindus as terrorists and naturally \u201coffended Indian sentiments\u201d.<\/span>\n\nHis tweet read, \u201cIt is sad to see that you have not respected the sentiments of Hindus who have been terrorised by Islam over 2000 years. Shame on you.\u201d<\/span>\n\nAs it turned out, this little unwanted history lesson cost Kochhar deeply, as Twitter got in arms to boycott his restaurants, with JW Marriott, Dubai, where he was the head chef, cutting all ties with him, and effectively firing him. All because of a hair trigger response to a trend he felt he could cash in on. While salvation for the chef might be on the back burner for the moment, he is certainly not the first person to feel the professional ramifications of a Twitter rant. Believe it or not, there\u2019s actually a gazillion other bozos out there who\u2019ve sent their careers into a downward spiral with 280 characters.<\/span>\n

Come to think of it, if Twitter was a country, India would no doubt be its wild wild west.<\/blockquote>\nLet\u2019s start off with <\/span>Justine Sacco<\/span><\/a>, director of corporate communications for media behemoth IAC, who was fired in 2014 for tweeting, \u201cGoing to Africa. Hope I don\u2019t get AIDS. Just kidding. I\u2019m white!\u201d Her questionable epidemiological analysis certainly does leave a lot to be desired. Oh, there\u2019s also a plot twist: Justine now heads PR for Match, Tinder\u2019s parent company.<\/span>\n\nOne person who should definitely swipe left on controversy is Phil Hardy, a spokesperson for US politician Raul Labrador who tweeted, \u201cMe likey two broke girls\u201d from his boss, Labrador\u2019s Twitter account after watching a commercial featuring Kat Dennings and Beth Behrs seductively<\/span> eating a cupcake and hanging from a stripper pole.<\/span><\/a> Now while Kat Dennings and stripper pole are the keywords that feature in a lot of men\u2019s fantasies, it\u2019s best to keep business and tharak separate.<\/span>\n\nThe odd Twitter account mix up can also be blamed for the death of many. Remember that guy who tweeted an emotionally charged, \u201cMaa chuda\u201d from the Star Sports twitter handle before being fired? Or the <\/span>Chrysler employee<\/span><\/a> who dropped the F-bomb on Twitter from his company\u2019s official account.<\/span>\n\nCome to think of it, if Twitterland was a country, <\/span>India<\/span><\/a> would no doubt be its wild wild west. Judging by the gazillions of Indian tweets featuring <\/span>racism<\/span><\/a>, bigotry, rape threats et al, it\u2019s no wonder that a bunch of individuals have sounded the death knell on their careers. Case in point, Vishnu Nandkumar from Kochi, a manager of Kotak Mahindra Bank who was justifiably sacked after insensitively tweeting about the <\/span>Kathua gang rape<\/span><\/a>. Then there\u2019s Ashish Kaul, who tweeted about killing Kashmiris economically, leading to him being swiftly fired for his amateur economic strategy of ensuring that Kashmir stays with India.<\/span>\n\nIf this proves anything, it\u2019s that Twitter and rage go together like bhel and puri and sometimes separating one from the other is almost impossible. Kochhar\u2019s case is all the more fascinating because his dismissal is proof that hate speeches, whether they\u2019re on Twitter or at rallies, should never be tolerated. It\u2019s a memo India could do with, given how so many Indian politicians seem to get away with them.<\/span>\n","protected":false},"excerpt":{"rendered":"

When Atul Kochhar was fired as the head chef of JW Marriott, Dubai, it became apparent that an insensitive tweet can indeed end your career. It\u2019s a fascinating case for a country like India where hate speeches are sold by the dozen.<\/p>\n","protected":false},"author":2,"featured_media":2715,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3452],"tags":[5497,340,5431,111],"class_list":["post-2714","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-culture","tag-atul-kochhar","tag-priyanka-chopra","tag-quantico","tag-twitter"],"yoast_head":"\nA Tweet Can Burn Your Career to a Crisp. Ask Chef Atul Kochhar<\/title>\n<meta name=\"description\" content=\"When Atul Kochhar was fired as the head chef of JW Marriott, Dubai, it became apparent that an insensitive tweet can indeed end your career. 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