{"id":1427,"date":"2016-05-29T23:22:26","date_gmt":"2016-05-29T23:22:26","guid":{"rendered":"http:\/\/13.201.39.237\/?p=1427"},"modified":"2026-07-17T14:07:18","modified_gmt":"2026-07-17T14:07:18","slug":"maestro-ilaiyaraaja-colaboration-arre-facebook-mindshare","status":"publish","type":"post","link":"https:\/\/www.arre.co.in\/?p=1427","title":{"rendered":"The Maestro, Ilaiyaraaja says Yes to #DigitalIndia, #DigitalMedia"},"content":{"rendered":"\n<p><span class=\"dropcap\">M<\/span>usic unites. Music inspires. Ilaiyaraaja, Isaignani, as the master is called lovingly, has united and inspired generations with his spellbinding work across Tamil, Telugu, Kannada, Hindi, Malayalam, English and many others. The reclusive saintly master, known, over the decades, for his humility and unique skill in having mastered and disrupted the art form is all set to disrupt all over again choosing to tell this unique story to a whole new digital generation via the\u00a0<\/p><strong>Facebook<\/strong>\u00a0platform, which looks at this initiative as a regional-global story straddling millions of Ilaiyaraaja fans and music communities across a swathe of geographies and interests and <strong>Arr\u00e9,<\/strong> the new multi-genre, multi-format digital destination. Joining this initiative is <strong>Mindshare<\/strong>, whose specialised content solutions arm Content+ is working with Arr\u00e9 to tell this important story using their deep-rooted expertise and understanding of consumers across the globe.\n\nThis \u2018digital-first\u2019 film, will play out first on Facebook and Instagram platforms and Arr\u00e9 and Arr\u00e9 platforms. Arr\u00e9 has recently launched its music vertical, Arr\u00e9 Earworm, and has also entered the Tamil market and will soon be launching originals in Tamil.\n\nIlaiyaraaja or Raja Sir, as he is fondly called, has a pan India and international fan base that till now have been fed with basic facts and statistics of his illustrious career.\n\nThis \u2018digital-first\u2019 film will be a cinematic recreation of his unique and inspiring story. True to the nature of the medium and the genius of the artist, Arr\u00e9 is in the process of collaborating with domestic and international creative talent to create what will be a path-defining moment for music and media.\n\nThe maestro interacted with his fans regarding the project via an exclusive\u00a0Facebook Live interaction.\n\n\u00a0\n<div style=\"text-align: center;\"><iframe loading=\"lazy\" style=\"border: none; overflow: hidden;\" src=\"https:\/\/www.facebook.com\/plugins\/video.php?href=https%3A%2F%2Fwww.facebook.com%2FArreTamil%2Fvideos%2F1929204310625237%2F&#038;show_text=0&#038;width=560\" width=\"560\" height=\"315\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n\u00a0\n\nThe Maestro, Ilaiyaraaja, said \u201cI come from a small village and have had no formal training in music or any classes from the masters of Indian classical music. Yet, somehow, music flows through me like the natural flow of water or the flow of breeze. Music has done much more for me than I have for music. Music has made me, Ilaiyaraaja. I am looking forward to sharing my musical journey with all my fans and music lovers on Arr\u00e9 and Facebook.\u201d\n\nSriram Bakthisaran, strategic advisor and close confidante of the Maestro said \u201cThis is a unique and prestigious collaboration of partners of repute; Facebook, Arr\u00e9 and Mindshare, which befits the stature of the Legend and the true potential of his journey.\u201d\n\nFind below the videos to the Maestro\u2019s address\n\nEnglish :\n<div style=\"text-align: center;\"><iframe loading=\"lazy\" style=\"border: none; overflow: hidden;\" src=\"https:\/\/www.facebook.com\/plugins\/video.php?href=https%3A%2F%2Fwww.facebook.com%2FArreIndia%2Fvideos%2F1967237223532484%2F&#038;show_text=0&#038;width=560\" width=\"560\" height=\"315\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\nTamil :\n<div style=\"text-align: center;\"><iframe loading=\"lazy\" style=\"border: none; overflow: hidden;\" src=\"https:\/\/www.facebook.com\/plugins\/video.php?href=https%3A%2F%2Fwww.facebook.com%2FArreIndia%2Fvideos%2F1967233830199490%2F&#038;show_text=0&#038;width=560\" width=\"560\" height=\"315\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-25963\" src=\"http:\/\/13.201.39.237\/wp-content\/uploads\/2026\/07\/1506763799.jpg\" alt=\"\" width=\"554\" height=\"398\" \/>\n\nB. Saikumar, Founder\u2013Arr\u00e9 and the Maestro, Ilaiyaraaja\n\n<strong>B. Saikumar, Founder\u2013Arr\u00e9<\/strong>, said &#8211; \u201cWe at Arr\u00e9 are honoured and humbled to be working closely with the Maestro whose extensive work and influence know no bounds in geography or language. Arr\u00e9 believes that digital is no longer the mainstay of just the millennial; it is increasingly the medium of choice across age groups and community-led affinities and interests. To that end, the Maestro and this film, will be the ultimate leveler bringing together different sets of audiences united in their common quest for music and love for Ilaiyaraaja, the Maestro. We are pleased to partner with Facebook to ensure that we take this work to millions across India and the world and believe that this is one more important step in the country\u2019s and media\u2019s digital evolution. Arr\u00e9 has recently launched its music vertical, Arr\u00e9 Earworm and also moved into the Tamil market, and this film will play across these new verticals apart from Arr\u00e9 and its platforms. We are delighted to have Mindshare as a strategic partner to provide the required amplification and partners this project deserves.\u201d\n\n<strong>Saurabh Doshi, Head, Media Partnerships, at Facebook India<\/strong> said \u201cIt is exciting to have renowned musician and Maestro Shri Ilaiyaraaja connect with his fans, and for them to be able to see this unique film, on the Facebook platform. Millions of people who are on Facebook will now be able to have the opportunity to get a glimpse into Ilaiyaraaja\u2019s musical journey and his work through this video series on our platform.\u201d\n\n<strong>Prasanth Kumar, CEO, Mindshare South Asia<\/strong> said, \u201cA whole generation has grown up listening to the compositions of Ilaiyaraaja and a new generation is rediscovering his music via the internet and his new movies. It is therefore essential for us to understand the motivation that brings this creative genius alive, and take him closer to a new audience. Media today, especially the digital medium is giving us the opportunity to tell this story creatively, with the man re-living his musical journey again via video, text and imagery. Mindshare is working very closely with Arr\u00e9 in bringing together their expertise to give this unique musical journey the right kind of amplification.\u201d\n","protected":false},"excerpt":{"rendered":"<p>The Maestro, Ilaiyaraaja collaborates with Facebook and Arr\u00e9, exclusively. Mindshare joins hands as strategic partner.<\/p>\n","protected":false},"author":71,"featured_media":1430,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[2464,37,2465,2466,2467,19,2468,2469,368,2470,2471,2472,2473,962,2474],"class_list":["post-1427","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-profile","tag-artist","tag-chennai","tag-classical-music","tag-hindustani-classical-music","tag-ilaiyaraaja","tag-india","tag-indian-classical-music","tag-indian-music","tag-music","tag-music-artist","tag-music-maestro","tag-tamil","tag-tamil-artist","tag-tamil-nadu","tag-the-maestro-ilaiyaraaja"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Maestro, Ilaiyaraaja says Yes to #DigitalIndia, #DigitalMedia<\/title>\n<meta name=\"description\" content=\"The Maestro, Ilaiyaraaja collaborates with Facebook and Arr\u00e9, exclusively. 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