The Cheat Sheet to Selling a Superhit


The Cheat Sheet to Selling a Superhit

Illustration: Juergen Dsouza


anuary 25 is a big day for Bollywood. Two big releases by two mega stars and both so refreshingly different. Hrithik Roshan plays a blind man in Kaabil, a big change from his other movies where he has played either a physically or mentally disabled character. Raees on the other hand is different because well… Shah Rukh wears kajal.

Movies have never had it so tough. If they’re not biopics of cricketers and other sportsperson, people today are demanding things like plot and a storyline and what not. The next thing you know, they will be demanding a narrative!  But moviemakers have smartened up. In the absence of a plot or performances, they up their marketing game to a point where the viewer is so dazzled that he’s pulled into the theatre like a moth to a flame. Here’s a sure-shot formula that goes into selling of a superhit.