Gurugram: Say Hello to the Amazing City

Humour

Gurugram: Say Hello to the Amazing City

Illustration: Namaah/Arré

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es, go on, crack your stupid little jokes about Gurgaon being rechristened ‘Gurugram’. Laughing at the establishment is a timeless act of dissent/listless apathy; it’s all fun and games. Personally though, I believe this will signal a new dawn; we will experience an upside-down version of the city we all love.

See, it’s a pretty common strategy in business lingo-bingo corporate mumbo-jumbo: When your brand is faltering, you rename it and voila, magic happens. Like how Bombay became Mumbai and suddenly it’s this amazing city. How Calcutta became Kolkata and suddenly it’s this amazing city. How Bangalore became Bengaluru and suddenly it’s this amazing city.

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