Dear BJP, Please Fire the Designers of NaMo Merchandise


Dear BJP, Please Fire the Designers of NaMo Merchandise

Illustration: Akshita Monga


s a millennial who pays rent but chooses to perennially live on the internet, I like my pointless hipster challenges just like Rakhi Sawant likes Jesus – permanently. In fact, I believe that these online challenges encapsulate what my attention-deficit generation actually stands for: Wasting time doing completely avoidable things just to escape investing time in finishing off more pressing, unavoidable tasks. Come to think of it, isn’t that exactly how the BJP government also seems to be functioning?

It’s no wonder then that BJP’s Anurag Thakur decided to discharge his duties as a sitting MP last week by officiating an online challenge. Called the “Hoodie Challenge”, it is a spellbinding, shuddh Make-in-India sequel to last year’s “Fitness Challenge”. It all started when Thakur tweeted a picture of him wearing a pensive expression and a deep-blue sweatshirt that yelled “NaMo Again” in a shade of saffron that makes you wish you were colour blind. His tweet had further instructions: It encouraged people to post similar pictures wearing the hoodies and then to challenge friends by tagging them. On his part, Thakur tagged Kiren Rijiju, Yogi Adityanath, Devendra Fadnavis, and Rajyavardhan Rathore because elected ministers don’t face enough challenges in this country.