If 2020 Wasn’t Bad Enough, It Has Now Given Us Chyawanprash, Haldi Ice Cream


If 2020 Wasn’t Bad Enough, It Has Now Given Us Chyawanprash, Haldi Ice Cream

Illustration: Reynold Mascarenhas

Immunity boosting foods are all the rage in this age of coronavirus. Chyawanprash, amla, haldi doodh, and other such staples of Indian kitchens are once again being forced down our throats like we’re back in school. However, ice cream is not an item that falls under most lists of healthy foods. Unless you’re Karnataka-based ice-cream brand Dairy Day, that is. This month, Dairy Day launched a new range of ice cream flavours, and it was a selection that seems like it was curated by a strict grandmother. If 2020 wasn’t bad enough, in addition to a global pandemic, it now also has Chyawanprash, Amla, Haldi, and Pepper & Honey flavoured ice creams.

It seems the people at Dairy Day have decided to take all the fun out of ice cream. Saurabh Kasat, CFO of the company behind Dairy Day, tweeted that the new range of flavours was about “Fighting COVID with fun and taste!”

Most people who heard the news about Dairy Day didn’t share the same enthusiasm though. Users on Twitter reacted to the news with disgust, proving that if there’s one thing that can unite Indians it’s their shared childhood of hatred of Chyawanprash.

Dairy Day has announced that the price of Chyawanprash, Haldi, and other new ice creams will be about 30 per cent higher than its other products, given the ingredients involved. Where they will find the people who enjoy those ingredients in their dessert is another question entirely. CNBC reported that it will be priced at ₹20 for a 60 ml cup and ₹220 for a 700 ml pack.

In a lockdown that has seen some truly questionable culinary innovations like Chocolate Maggi, Oreo Bhajiyas, and Maggi Gol Gappas, Dairy Day’s Chyawanprash ice cream just raised the stakes.