Who Thought Hand Washing Could Save the World Some Day?


Who Thought Hand Washing Could Save the World Some Day?

Illustration: Robin Chakraborty

If someone had told us in January, that everyone would be roaming around wearing masks, pollution levels would drop to new lows and cricket would be played in a stadium with no crowds, we would’ve laughed them off. But a pandemic later, here we are, with new social habits, increased health awareness and excited about being able to eat thele ka pani puri once again. However, life, as we know it, has changed and some of the good habits are worth carrying forward.

Changing with Covid-19

The coronavirus pandemic has forced us to relook at some of our most basic social interactions, like shaking hands, hugging and so on. Never in history, have we been so conscious of keeping track of what surfaces our hands touch and whether we are washing them for 20 seconds many times a day. We are now more aware of maintaining distance, working out and even strengthening our “immunity”, whether by drinking haldi doodh or a kadha. The new-found consciousness for health and safety can only be a good thing.


One of the key new habits that we have inculcated into our “health diet” in recent times is handwashing. What was once considered a casual routine to be done before eating and after visiting the washroom, now has the serious weight of science behind it.

Dettol India’s #HandWashChallenge on TikTok, where people had to perform signature steps to Dettol’s ‘handwashing song’ for 20 seconds garnered around 120 billion views (before TikTok ban happened) and helped raise the awareness around the “right technique” to wash hands in a fun and impactful manner. We have been made to re-think even simple acts like feeding someone or giving a high-five, something that has been astutely captured in the new Dettol film. People carry hand sanitisers in their pockets and are even aware of the distinctions between the various types, brands and colours. The #GlobalHandWashingDay trended on all social media platforms on Thursday.

Germ Protection

We now live in times where everything from a mattress to house paint is being marketed as “germ free”. Everything from baby cereal to ice cream flavour is targeted to improve your “immunity” (yup, there’s haldi flavour ice cream now). While some of these make for a good laugh, the overarching mindset to protect oneself from germs at all times is a good one, and we have come a long way to believing Dettol ads that inform us about killing 99.99% of all kitanu. Today, we are all in this fight together.

Dettol Protection

Everyone wants to get their hands on the best hygiene products in these times, whether it is soap, shampoo, hand sanitisers or masks. When it comes to the question of health and safety, we Indians gravitate towards trusted brands and nothing tops Dettol in that regard. They were talking about germs and bacteria before it was trendy (god bless 90s’ graphics), and before there was a pandemic. It is hardly a surprise that when people think of washing their hands, they expect a Dettol product around, whether a soap or the bottle. The Dettol Liquid Handwash  Liquid Handwash protects one from 100 illness-causing germs. It is now available in a snazzy black 100%  recycled bottle- Dettol Black. The formula is tried and tested, the design is right out of a Bond movie, but it is the environmental aspect that deserves most applause.

100% Recycled Bottle to Protect Environment

“Nature is healing” has become a trending meme format during the pandemic, and the underlying message is telling. With the lockdown in place, pollution levels drastically reduced, rivers were flowing in all their glory once again and (annoying) crows had a field day at Connaught Place. It tells us all about the importance of environment preservation and doing our bit. Individuals and brands need to fight this battle together, for all our combined futures are at stake. More power to Dettol for the 100% recycled bottle, and it must also be followed by individuals who want best practices when it comes to recycling and waste disposal.

While parts of the economy keep opening up and travel normalises, we will have to be cautious as ever. The basics remain golden – wear a mask, wash your hands with Dettol Black, and maintain a safe distance. As we start to travel, work and eat outside, there is comfort in knowing that when we come back home, the Dettol bottle is there to protect us from all the germs.

Protecting yourself while protecting the environment. Be 100% sure with Dettol Handwash. Dettol Black is available exclusively at Jio Mart and Reliance Fresh and Reliance Smart stores near you, click here to shop now.