An Astronaut and a Tiger Walk Into a Car: We Asked the Crazy Folks at Arré to Interpret the Surreal Kia Ads

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An Astronaut and a Tiger Walk Into a Car: We Asked the Crazy Folks at Arré to Interpret the Surreal Kia Ads

Illustration: Shruti Yatam

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f you like cars, chances are you’ve seen the mysterious ads floating around the  interwebz, announcing South Korean auto brand Kia’s arrival into the Indian market, and you’re probably just as confused as we are.

These are not your everyday vroom-vroom ads of fast cars driven by beautiful people (and thank God for that) but for some reason they sold us on astronauts instead of Kia cars. And what the hell is a tiger doing there anyway? An astronaut, a tiger and a Kia car walk into an ad, and we turned to the people at the Arré office to complete the punchline and explain the meaning behind this flummoxing combination of things.

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