By Arré Bench May. 27, 2019
For those who don’t devote a good portion of their time keeping abreast of the smartphone market, it can be a pretty overwhelming place.
There are two kinds of people in this world: The ones who always have the latest technology, miraculously coming up with the cash to buy new gadgets, obsessively following every new type of mega-megapixel camera and face-recognition security feature. And then, there are people like me. After buying my phone two years ago I’ve relied on system updates and the occasional prayer to keep it in working condition. Still, when it took me a full thirty seconds to open a text last week, even I had to admit that it was time for an upgrade.
For those who don’t devote a good portion of their time keeping abreast of the smartphone market, it can be a pretty overwhelming place. Gone are the days when a handful of companies would launch a new product every couple of years, allowing you to deliberate between a few top releases. And as if the massive range of options wasn’t stressful enough, there’s also the hype. At the very least, most launch events will cure your insomnia — but that doesn’t make it any easier for the disinterested buyer, like me, to pick the perfect new phone.
Which is why it’s so much more exciting to see an OPPO launch. OPPO has always tailored its events to show off the cutting-edge technology in the device. With OPPO lying at the intersection of technology and aesthetic beauty and having redefined the technology space in India, we are holding our breath to see what the launch event will be like. After all, there has been so much anticipation and buzz around the OPPO Reno 10x Zoom.
So what will the launch of the brand-new OPPO Reno 10x Zoom be like? A premium offering that boasts a Shark Fin rising selfie camera and a 10x hybrid zoom that acts like a telephoto lens. Clearly, this is a phone for the creative type: Travellers and photographers who want to capture those faraway nature shots, portraits, and urban architectural details. The crisp display has been foreshadowed by a series of gorgeous illustrations, and it leans into its identity as a phone for artists and visionaries alike.
Perhaps we’ll see the artists who designed the graphic illustrations at the Reno 10x Zoom launch event, or maybe there’ll be a splashy, colourful paint night. For the launch of their Find X in the UK, OPPO used the landmark Tower Bridge. How cool would it be to try out the 10x hybrid zoom lens in a massive bridge or hallway? Maybe we’ll even be able to create our own artistic phone covers.
Clearly, this is a phone for the creative type: Travellers and photographers who want to capture those faraway nature shots, portraits, and urban architectural details.
After all, why are there dozens of sleek, businesslike smartphones that only come in the usual parade of silver, black, or for the daring, red? Despite all the options out there, buying a new phone is confusing and tiresome because all of them, to the uninitiated, look and sound roughly the same. The Reno 10x Zoom is revolutionary in that it doesn’t blandly try to please everyone. It knows exactly what it is — and therefore, even a tech reject like me can grasp what the Reno 10x Zoom has to offer.
Imagine if buying a new phone was as pleasurable as choosing a summer wardrobe or a favourite meal from a menu. For something you use every single day, phones are rarely more than functional, never mind being fun. In the OPPO-verse, though, fun is built right in. That’s one feature I would happily pay to have.