By Arré Bench Apr. 07, 2020
The Covid-19 special song, “Muskurayega India” had well over a million hits in less than 24 hours. The number of views can largely be attributed to the sheer watchability of the video – it features a number of Bollywood’s biggest stars, including Akshay Kumar, Ananya Pandey, Tiger Shroff, Taapsee Pannu, and Kartik Aaryan.
If you’re wondering why everyone in the country suddenly has the biggest smile on their faces, you might have missed out on Bollywood’s latest offering, the exceptionally catchy “Muskurayega India”.
This new “song of hope” was announced by actor Akshay Kumar across social media platforms on Monday, and is the result of a collaboration between Kumar and Jackky Bhagnani. Already, the video is going viral — the YouTube version, on Bhagnani’s channel, “Jjust Music”, had well over a million hits in less than 24 hours.
At a time like this when our days are clouded with uncertainty and life has come to a standstill, bringing you a song of hope. #MuskurayegaIndia song out at 6 PM today.@Jjust_Music #CapeOfGoodFilms @VishalMMishra @jackkybhagnani pic.twitter.com/GN5QZ3x0yO
— Akshay Kumar (@akshaykumar) April 6, 2020
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The number of views can largely be attributed to the sheer watchability of the video. The song features a number of Bollywood’s biggest stars, including Ananya Pandey, Tiger Shroff, Taapsee Pannu, Bhumi Pednekar, and Kartik Aaryan, among others.
Thank you everyone for being a part of this initiative.
हम एक है । जय हिंद 🇮🇳 #MuskurayegaIndia @iTIGERSHROFF @TheAaryanKartik @kritisanon @vickykaushal09 @advani_kiara @ayushmannk @bhumipednekar @SidMalhotra @RajkummarRao @Rakulpreet @ananyapandayy @SDhawan25 @taapsee https://t.co/oKLwAyQv5x— Jackky Bhagnani (@jackkybhagnani) April 7, 2020
We will get through these tough times and shine on 🌟#MuskurayegaIndia out today at 6 PM!@Jjust_Music #CapeOfGoodFilms @VishalMMishra @jackkybhagnani pic.twitter.com/kXKQJ5ubed
— Tiger Shroff (@iTIGERSHROFF) April 6, 2020
While making an appeal to put up a united front to get through this time of crisis, the inspirational video also features shots of police inspectors, hospital patients, and those who have been worst affected by the pandemic. It also features drone shots of empty streets in cities of India — a reminder that we’re all staying home for the greater good.
Much like Gal Gadot’s rendition of “Imagine” from a few weeks ago, every actor appears for a few lines in the song, and has filmed their bits from their respective homes. Only, unlike Hollywood’s “Imagine” our homegrown song is actually in tune, and the message is a lot clearer.
The actors’ efforts were appropriately lauded on social media — most notably by the Prime Minister himself, whose televised address features in the first scene of the song.
फिर मुस्कुराएगा इंडिया…
फिर जीत जाएगा इंडिया…
India will fight. India will win!
Good initiative by our film fraternity. https://t.co/utUGm9ObhI
— Narendra Modi (@narendramodi) April 7, 2020
Composed and sung by Vishal Mishra — who’s known for several recent Bollywood hits, including songs from Kabir Singh and Veere Di Wedding — “Muskurayega India” is already being hailed by a few online as a symbol of India’s solidarity as it battles the deadly coronavirus pandemic.
Beautiful and motivating message by Bollywood while #IndiaFightsCornonavirus #MuskurayegaIndia #TogetherWeCan pic.twitter.com/td2NuQMItO
— Sangeeta Rawat (@Rawatsangeeta11) April 6, 2020
India will smile india will win#MuskurayegaIndia pic.twitter.com/4vVscgYAGJ
— आलोक श्रीवास्तव (@aksrivastava23) April 6, 2020
फिर मुस्कुराएगा इंडिया , जो साथ दे सारा इंडिया
Beautiful song ! Really encouraging means a lot !
Very effective way of reaching out to the 1.37 Billion Indians.
Yes, फिर जित जायेगा इंडिया 🇮🇳#MuskurayegaIndia #CoronaFightsIndia pic.twitter.com/d50h0RlBm7
— Ankit Vora 🇮🇳 (@iankitvora) April 6, 2020
Thank you so much for your wishes and kudos to you for bringing the fraternity together for an inspiring and uplifting song for 🇮🇳 and all of this from home- well done @jackkybhagnani #MuskurayegaIndia https://t.co/PGeEtJbFWX
— Dhiraj V Deshmukh (@MeDeshmukh) April 7, 2020
Jackky Bhagnani told news channels that all proceeds from the song will go towards supporting government efforts to fight the virus. Last week, the star of the video, Akshay Kumar pledged Rs 25 crore to the Prime Minister’s Citizen Assistance and Relief Fund. In this time of crisis, clearly celebrities are doing what they can to help. The least we can do is pledge to do the same.
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