By Arré Bench Jul. 02, 2020
Sushant Singh Rajput’s brother-in-law has launched “Nepometer” to rate movies based on whether the cast and crew are related to film families. Sadak 2 was found to be “98 per cent nepotistic”.
The death of actor Sushant Singh Rajput sparked a fierce debate around nepotism, power structures, and favouritism in Bollywood. Celebs have been criticised on social media, some have put up video messages sharing stark realities of the industry, while others have simply embarrassed themselves with insensitive comments.
While there has been a lot of talk and little action, Sushant Singh’s family has decided to do something about it. The family had announced earlier that it has decided to set up a foundation to support young talent. And now Rajut’s brother-in-law has launched an app – aptly titled Nepometer – which measures how nepotistic a film is.
Fight Bollywood Nepotism with Information. We will provide rating for movies based on how nepotistic or independent movie crew is. If the #nepometer is high, then it’s time to #boycottbollywoodnepotism #fightnepotism pic.twitter.com/EkazMgtS6d
— nepometer (@nepometer) June 25, 2020
The app measures a film in five categories – producer, lead cast, supporting cast, director and writer. The first film that came under scrutiny was Alia Bhatt’s Sadak 2 that is scheduled to release on Disney+ Hotstar. The movie directed by Mahesh Bhatt and produced by his brother Mukesh has Alia Bhatt, Aditya Roy Kapur, and Sanjay Dutt in the lead. Pooja Bhatt and Soni Razdan also have roles in the film.
The app was found that the film is “98 per cent” nepotistic. “4 out of 5 categories have Bollywood family members. When #nepometer is high it’s time to #boycottbollywood,” a Nepometer tweet said.
#Sadak2 is 98% Nepotistic. We rated it based on 5 categories, Producer, Lead Artists, Supporting Artists, Director & Writer. 4 out of 5 categories have Bollywood Family members. When #nepometer is high it’s time to #boycottbollywood
Will you watch this movie? Tell us in comments pic.twitter.com/LqZFhE6bk8
— nepometer (@nepometer) July 2, 2020
Rajput’s members took to Instagram to announce the plan to launch the app. “It’s time to take some concrete action on this front as well. I’m afraid that this momentum and outrage might fade away in a few weeks. I think the best way to make it happen is by using our own wallets and not watch movies that don’t support enough independent artists. But how do we remind ourselves about not watching nepotistic movies? Hence to support the growth of more independent movies, music and artists, we are creating an app/website called ‘Nepometer’. The goal of this app is to provide you a percentage meter of how nepotistic or independent upcoming movies are and send you notification to watch more independent movies.”