Fans Love Salman Khan’s Lockdown Music Videos. The Rest of the Internet… Not So Much

As the lockdown in India continues to drag on endlessly, some of those who are staying at home have been driven to pursue new skills or taking up a hobby. For most of us, this would involve a single post on Instagram or signing up for some Zoom classes, but, like everything else he does, Bollywood star Salman Khan has chosen to supersize his lockdown antics by shooting full-fledged music videos, releasing his second such offering, “Tere Bina” on YouTube yesterday.

Maine yeh gaana banaya, gaya, shoot kiya aur post kiya aap ke liye, ab aap bhi yeh gaana suno, gaao, aur aap ke swag mai shoot karo ghar pe, post karo, share karo, tag karo n enjoy karo…#TereBina https://t.co/YtqtBX1wIS

— Salman Khan (@BeingSalmanKhan) May 12, 2020

Much like his first song, which was called “Pyar Karona” and released in April, “Tere Bina” was met with the predictable flood of excitement by his fans online.

You never fails to surprise us.
Just love your song @BeingSalmanKhan
We can feel true emotions, and chemistry too.❤
What a song!
Super duper hit song💥#TereBina @Asli_Jacqueline #SalmanKhan pic.twitter.com/z6rW7Pau3K

— Dr. Priya Sharma 🇮🇳 (@priyasharma0231) May 12, 2020

However, while it was expected that his fans would fawn over his video, those who didn’t buy into Salman’s cult of personality had differing opinions.

Imagine Wasting 4:20 Minutes in watching Salman Khan's Song #TereBina

— Chit 🇮🇳 (@Chitrakshvij) May 12, 2020

The above commenter was clearly miffed over spending his time watching the music video, which itself was conceptualised, directed, and shot by Salman himself. He also wrote the lyrics and “sang” the song – and those quotation marks are in place because autotune cannot officially be credited as a singer.

#TereBina
Salman khan sings a song

Sound engineer : pic.twitter.com/CW9B8gtvZR

— Aryan⚡ (@_Maasumladka) May 12, 2020

Kamaal R Khan, known Bollywood pot-stirrer, found Salman’s long list of credits for the video a bit troubling.

Salman khan is the producer, Actor, writer, singer, director, choreographer etc. for the song #TereBina which is going to release soon. Allah Raham Kare!🤪

— KRK (@kamaalrkhan) May 10, 2020

Once the video released, KRK was back with more savagery. Calling out the poor numbers on Salman’s video as compared to that of YouTuber Carry Minati, KRK fired shots at all Bollywood stars who think they can transition into social media success solely on the back of their pre-existing stardom.

I believe that big stars will face really tough time to get audiences in the theatres for their new releases. Ppl won’t care who is big star n who is not. Only 9 million ppl have watched Salman’s song in 15 days, while 44 million ppl have watched #carryminati video within 48Hrs.

— KRK (@kamaalrkhan) May 11, 2020

While fans might appreciate Salman’s heavily autotuned ballads, not everyone feels the same excitement for them. One commenter even compared the news of “Tere Bina” releasing to being as bad the government extending the nationwide lockdown.

Modiji extends lockdown, Salman releases new song. Indian audience : #Lockdown4 pic.twitter.com/lbmHtXkcOZ

— Tanveer Singh Hora (@imVeer_16) May 12, 2020

However, Salman has never been one to let good taste get in the way of his creativity. Soon after “Tere Bina” started getting thousands of views, he announced that he was working on a third song. So it looks like we’ll be getting more Salman Khan songs, whether we want them or not.