“O O Jaane Jaana” And the Birth of Bhai-Boying

Bollywood

“O O Jaane Jaana” And the Birth of Bhai-Boying

Illustration: Shruti Yatam

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wenty years ago, the image of a shirtless Salman Khan nonchalantly air-strumming an electric guitar, with no cord attached, landed on our screens. The film was Pyaar Kiya To Darna Kya, and the song that would launch a thousand Bhai-Boys, was “O O Jaane Jaa”. He followed it up by giving us the “trying-to-kickstart-your-imaginary-bike” step, that, like so many #BhaiMoves since, has been emulated by countless desi men in varying degrees of inebriation.

Bollywood and dance have always gone hand in hand: Not for nothing are we the industry synonymised by “dancing around trees”. Moves immortalised by the likes of Shammi Kapoor, Mithun Da, and Amitabh Bachchan have cemented their place in history. But only Salman Khan can claim to have a plethora of signature dance routines to go with each of his chartbusters. It has turned into such a phenomenon that it has spawned full-fledged Sallu-themed nights at many a nightclub.

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