Shaadi Ke Pehle PR: The Making of #DeepVeer Ki Shaadi

Bollywood

Shaadi Ke Pehle PR: The Making of #DeepVeer Ki Shaadi

Illustration: Shruti Yatam

R

emember the time when Bollywood weddings used to be a celebration of two famous people celebrating their love for each other and not a massive PR-spectacle that defined their “brand”? Yeah, me neither.

In an age where you take to Instagram to tell the person you love that they are your sunshine, two public figures officially confirming rumours of their relationship status and taking the plunge isn’t merely a wedding. Instead, it’s a full-blown human experiment. An event that celebrity-obsessed Indians secretly look forward to and publicly detest simultaneously.

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