Both Sanju and Veere Di Wedding are excellent examples of bad films that were given a positive spin by Bollywood’s hype machinery. They’re a terrific demonstration of the industry’s business sense but a crushing dent to the economy of creativity and storytelling.

What is this food elitism that labels salad-eaters, vegetarians, and gluten-abandoners as perennially uncool? Is it because we can’t go Bourdain-like into the world and nonchalantly eat our way through it even as our digestive systems break down in front of us?

It is nice to meet a man who plays the guitar, or reads Kafka, or travels the world. But that’s every other guy today. What is special, is to see a man who can get a male friend to back off, when he is making a woman uncomfortable. It’s nice to see a man with a spine.

Bhabhiji Ghar Par Hai!, India’s current tele favourite, sings to a popular fad that has, for long, tantalised a large section of the Indian male audience – desi pop culture's favourite figure, the bhabhi. Our fixation with the bhabhi in entertainment, is only an extension of our secret fantasies.