Why Are We Freaking Out About LinkedIn’s Red Light District?

Technology

Why Are We Freaking Out About LinkedIn’s Red Light District?

Illustration: Sushant Ahire

O

n the spectrum of social media platforms at our disposal today, LinkedIn is probably the stodgiest of them all. Most people who sign up for LinkedIn remember they have an account only because of the volume of spam mail the site sends it users. That is, until this weekend.

A report published in The Times of India detailed the existence of an online red light district on LinkedIn, where prostitution, escort services, and massages were advertised and sold. Enterprising, social-media-savvy sex workers were sending the cheery template LinkedIn message – “Hi, I’d like to add you to my professional network on LinkedIn” – to folks scanning for executive-level tech and media jobs. LinkedIn, the staid, dull social network for professionals, now had a dual personality as a suggestive, exciting sexual network for the world’s oldest profession and the idea fascinated us. How had sex managed to reach LinkedIn?

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