The Fruit Ninjas of India

Earth

The Fruit Ninjas of India

Illustration: Namaah/Arré

J

esse Jacob, a farmer from Kottayam, Kerala, is looking forward to laughing his way to the bank. A thousand-odd kilometres away, the hipsters in the far-off fancy burbs of Mumbai and the artist villages of Goa have decided that they need to up their fruit game and that the humble pear and the doctor-approved apple will no longer cut ice. These fruits have lost their A-lister status and new, exotic ones are now being invited to take the stage.

For farmers like Jacob, this is great news. His forefathers grew coffee and rubber plantations but he took a punt on the flickering tastes of fanciful Mumbai and went the way of fruits.

READ MORE

 

Comments