How Your Fast Fashion is Slowly Killing the Earth

Earth

How Your Fast Fashion is Slowly Killing the Earth

Illustration: Shruti Yatam

“W

hen I shop, the world gets better, and the world is better, but then it’s not, and I need to do it again,” claimed a dewy-eyed Rebecca Bloomwood, expressing her innate love for all things new and shiny in Confessions of a Shopaholic, while drowning under a pile of credit card bills. Bloomwood is not just the poster girl for shopping, but also the poster girl of alt facts. When you shop, the world doesn’t become better. It becomes so much worse.

Shopping, like sex, is the go-to millennial stressbuster, at the end of which you are fucked (financially) for a brief moment of pleasure that you are most likely to regret the following morning. Add technology to the mix and you don’t even need to step out of your house to do it.

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